NTA Green Energy: a rooftop solar website built to produce enquiries

• Subsidy guidance and a system sizer on the page

  The central and Tamil Nadu subsidy position explained where the customer is already asking the question, with a sizer on the home page that turns a monthly unit count into a system size and a cost against a 3D rooftop. Publishing it is what makes the enquiry a warm one.

• Enquiry capture at the point of interest

  Quote requests and site visit requests are raised from the page that earned them, instead of being funnelled to a single contact form three clicks away that most readers never reach.

• A blog with content management

  The team writes, edits and publishes its own pages. That is the entire difference between a site that earns search traffic for a year and one that earns it for five.

• An admin panel for the business

  Enquiries, content and the day to day work of the company run from one place, so the website is part of the operation rather than a brochure beside it.

• Built for phones first

  The research happens on a phone, so the layout, the forms and the page weight were designed for that case and then allowed to expand, not the other way around.

• A page for each decision

  Solar solutions, the subsidy guide, completed projects, about and contact each get their own page, because a homeowner working through this makes those decisions one at a time and searches for them one at a time.

1. 01

   Answer the money question on the page

   The instinct in a high consideration sale is to hold the numbers back so the customer has to call. It works against you. A visitor who cannot find costs and subsidy on your site finds them on a competitor’s, and the call you were protecting never happens. Publishing the position does two things instead: it wins the visitor who was going to leave, and it means the enquiries that do arrive come from people who already accept the shape of the price.

2. 02

   Content management, because the rules move

   Solar subsidy schemes change, and so do panel prices and warranty terms. A static site is cheaper to build and becomes wrong within months, at which point it is actively damaging: a published subsidy figure that is out of date costs more trust than no figure at all. The CMS exists so the team can correct a number the week it changes, without a ticket and without an invoice.

3. 03

   One enquiry, several front doors

   A single contact page assumes the reader will carry their intent across three clicks. Most will not. A quote request sits on the page that explains costs, a site visit request sits on the page that explains installation, and both land in the same admin panel, so the operational simplicity of one inbox does not have to be paid for with lost enquiries.

• Publish the numbers

  Cost ranges, subsidy position and payback. The enquiry you lose by publishing them is one you were never going to close; the one you win already believes the price.

• Capture where interest peaks

  A form on the page that answered the question converts several times better than the same form on a contact page.

• Own the content

  Subsidy schemes change every year. If updating the site needs a developer, the site will be wrong within two quarters.

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