Blog

Practical guides on building, finding and running software, written for the people paying for it.

Running it 10 min read

WordPress Site Hacked? What to Do First

Back up, lock every login, scan, replace core files and ask Google for a review. The order that recovers a hacked WordPress site safely.

Running it 10 min read

Common SaaS Scaling Mistakes and How to Spot Them

Eight scaling mistakes we see in SaaS products, from buying a bigger database to tenant filters that rely on habit, with the early signal and the fix for each.

Starting out 26 min read

Website Development Agreement: Before You Sign

What to add, change and strike in a developer's draft, with copy ready wording for source code ownership, accounts, acceptance, change orders and handover.

Getting found 18 min read

WhatsApp Link for Business: Format and Checks

The exact wa.me format for an Indian number, the characters that silently cut your message short, and how to check the link before it reaches a printed flyer.

Starting out 11 min read

How to Choose a SaaS Development Company

Nine checks that separate a SaaS development partner from a vendor: live products, who builds, how they quote, what you own, security claims and exit terms.

Running it 12 min read

How to Check a DMARC Record (and Fix a Fail)

Look up your DMARC record with one command or one tool, then read dmarc=fail in Gmail. Six causes to check in order, and how to fix each.

Starting out 18 min read

Website Development Cost in India Explained

Why a published range cannot price your site, how to size the project on paper, which costs are actually published, and what makes two quotes comparable.

Getting found 12 min read

Website Not Showing on Google? 8 Checks to Run

Most sites missing from Google are blocked, not broken: a robots.txt, noindex, redirect or sitemap. Eight checks in order, with a free tool for each.

Running it 14 min read

Percentage Change vs Percentage Difference

100 to 150 is +50 per cent; 150 to 100 is −33 per cent. Same gap, different base. Which of change, points and difference you want, and what a negative base does.

Getting found 18 min read

Is SEO Worth It for a Small Business in India?

A free test you can run in an afternoon before you take an agency call: whether anyone searches your words, whether the margin can wait, and when the answer is no.

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Building something?

The first call is free and is mostly us asking questions. After it you get the scope in writing and a fixed quote for the first phase.

What happens next

  1. You send the formTell us the problem.
  2. We reply by emailWith any questions.
  3. A free first callThen the scope in writing.
Based inTamil Nadu, India
First callFree, and mostly us asking questions